Launching the PR PRO® product line into Costco
Infinity massage chairs is the pinnacle of luxury massage products. The latest distributor of massage chairs in North America, Infinity has a long standing history of excellence and commitment to innovation.
In spring of 2021, the PR PRO was successfully launched into Costco stores and special events around the country. Selling over 1 million units since its inception, the PRO PRO’s sucesss paved the road for the expansion of Infinity products into Costco.
Client
INFINITY Massage Chairs
Year
2023
What I did
Product Naming
Art Direction
Tradeshow Design
Packaging Design
User Manual Design
THE CHALLENGE
INFINITY needed a low stake way to enter the Costco marketplace so they could build credibility and brand recognition with Costco customers.
THE APPROACH
The PR PRO brand of portable massage guns was launched in Costco stores across the United States and Canada.
THE RESULT
The success of the PR PRO® program led to the inclusion of INFINITY massage chairs in store and on Costco.com.
The color palette of was derived from the natural spaces that KOMPAS explores. Deep greens from the forest, vibrant lime greens of maple leaves, and warm tan colors from the dried earth and sand. This color palette is a nod to the organic and nature focused brand of KOMPAS.
De-saturated, warm, film inspired photography creates a personal and nostalgic feel to the brand. Majority of marketing imagery is from community bikepacking trips and of the community in action, furthermore giving that feel of being there with the community.
The simple chain link – a symbol of cycling and bikes. A bike chain is only as strong as its weakest link. To draw a parallel, the KOMPAS community is only successful if every member of the community feels like they have a safe and comfortable container to be a part of and meet new people.
A single link was isolated from a chain and then rearranged infinite ways to create a simple yet elegant visual language. This pattern is a direct manifestation of the living breathing nature of the KOMPAS community. The community is amorphous, constantly rearranging itself to form new combinations of community. Mingling and connecting with new people in myriad of ways, and locations. The community is never the same each time it assembles, but the spirit of KOMPAS remains constant. The chain link motif is a representation of this metaphor, and thus is constantly being arranged in different ways to create new and exciting visual compositions.
